About Me

Creative. Passionate. Effective.

I am a journalist, author, and creative content strategist bringing stories to life digitally and in print. From features to cover concepts, rebranding to overall strategy, book writing to corporate communications, I do it all. Got a problem the right concept and words can solve? Hit me up. Need a ghostwriter for your future bestseller? Let’s talk.

Read more about me below, check out my portfolio, or jump to services

cred

As Pocket Outdoor Media’s editorial director, I oversaw content strategy for Triathlete MagazineWomen’s Running, and Podium Runner while also serving as Triathlete’s editor-in-chief. Before that, I was at Outside Magazine where I launched the Fitness Coach column and held various posts over several years, including online staff writer, fitness editor, and Fit List columnist. During that time, I also published my first book, OFF COURSE Inside the Mad, Muddy World of Obstacle Course Racing (Houghton Mifflin Harcourt). 

I also create sponsored content, collaborating with clients including Qualcomm, Target, The Macallan, Gatorade Endurance, and Chamberlain, among others, to produce both written and video content.

My work has appeared in Outside Magazine, The New York TimesAtlas ObscuraMen’s JournalMen’s Health, Entrepreneur, Inspirato, REI Co-Op Journal, espnW, Women’s Running, CompetitorInside Triathlon, Lava, and Triathlete. I also shoot and edit video myself, sometimes, and am a member of Stanford Magazine‘s advisory board.

paper

MA Communications, Stanford University
BA French, Vassar College

sports

I love endurance sports. The adventure, the camaraderie, the escape. Some events I’ve done: Ultraman Canada, 5x Ironman, Xterra AG World Champ, ÖtillÖ Swimrun World Championship, Zion 100 Mile Trail Run, CA Triple Crown (three double centuries in one year), Solo 24hr MTB, Boston Marathon (w/ a BQ), Spartan Ultra Beast, and Tough Mudder.

Services

content strategy and branding • bespoke plans to meet your short- and long-term brand objectives • establishing voice, look, and tone • market positioning and research • developing content calendars • UX ideation and consulting • performance analysis • writing • story writing and research • video scriptwriting • ghostwriting / co-writing • books • book proposals • speeches • articles • communications • the right comms strategy creates a thriving company culture, lifelong clients, and an engaged public • executive messaging • HR communications • community outreach • media relations